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Books to help you influence people, understand the psychology of persuasion, and improve your negotiating skills
How do you influence others? What make makes someone persuasive? Which skills do you need for effective negotiation?
You may not think that these questions are that important to you but consider: how many times today have you had to communicate with someone? Chances are in each of these interactions you have had to put a point across, ask someone to do something or come to an agreement on something. Simply put, this is influence, persuasion and negotiation. All three are key building blocks of effective communication.
Influencing, persuading and negotiating are therefore essential skills for everyone — not just for those in the sales, marketing or business development teams. By the way, if you are a job seeker, business owner, freelancer or self-employed you are the sales, marketing and business development team, whether you know it or not!
And this is certainly not just about the corporate sector. Whether you are an writer, actor, teacher, parent, scientist, coder, law-enforcement officer or working in the charitable sector, knowing more about influence and persuasion will make you more…
